Why Milwaukee

The Midwest’s Best Kept Secret

It’s time to make your move to one of America’s most vibrant cities. Located on the coast of Lake Michigan, Milwaukee is Wisconsin’s largest city — and there’s more brewing here than just beer. With 2,000 tech companies and over 80,000 tech jobs, the Milwaukee area is filled with tech opportunity — in addition to award-winning restaurants, outdoor adventure, craft breweries and distilleries, a summer packed with festivals, and so much more.

Top Tech on the Fresh Coast

The Milwaukee region is part of an exciting Midwestern tech corridor right on the coast of Lake Michigan, with miles of beach and lakefront to explore. Milwaukee is conveniently located between Chicago and Madison and combines affordability with a high caliber of living.


The Milwaukee region offers vibrant downtown life, family-friendly living, and a stunning Great Lakes setting. From the waters of Lake Michigan to hiking and camping just a short drive from downtown, you’ll enjoy the natural beauty of the region paired with a growing downtown where modern towers sit beside revitalized historic architecture.


Milwaukee is connected to the world via an international airport just 8 miles from downtown, a short drive to Chicago’s three airports, Amtrak trains, and is within one day’s drive of 1/3 of the U.S. population. A compact, walkable downtown is easy to explore on foot or by bike, and locals like to say it only takes 20 minutes to get wherever you want to go within the Greater Milwaukee area.


The region’s Midwestern friendliness shines through both in and out of the office. You’ll find a tech community willing to share their connections and experience, including a level of access to top tech executives that you won’t find in other cities.

Explore Milwaukee

Food & Drink

From James Beard Award-winning chefs to cozy corner taverns, Milwaukee has been profiled in Bon Appetit as an up-and-coming food destination and ranks among the top metro areas for number of independent restaurants. Need to fuel up? You may know Milwaukee as the Brew City, but the local coffee scene may surprise you. Here you can find chic spots like Wantable Café or Anodyne where locals meet to work while enjoying top-quality local roasts and nationally-ranked cold brew.

Outdoor Adventure

Outdoor enthusiasts enjoy kayaking, hiking, biking, and even freshwater surfing thanks to 15,000 acres of public parkland, hundreds of miles of bike trails, and three urban riverways in Milwaukee County, plus several state parks within a short drive. Outdoor enjoyment extends to all, thanks to a new smooth concrete ramp to Bradford Beach making it one of the nation's most accessible beaches.

Arts & Theater

Museums and galleries, murals, and a vibrant performing arts scene will delight art lovers of all kinds, whether you’re a Broadway fan or a street art connoisseur. Explore outdoor exhibitions like Sculpture Milwaukee and Black Cat Alley or head to the theater to enjoy ballet, opera, the symphony, and more.

Sports Fans

Head to the new Fiserv Forum to cheer on the 2021 NBA Champion Milwaukee Bucks, or root for the Milwaukee Brewers just outside downtown at American Family Field, along with pro hockey, soccer, roller derby, and more and top-notch college athletes. Southeastern Wisconsin is also home to some of the nation’s top championship courses, which earned the state recognition as the next great golf destination.


Milwaukee is known as the City of Festivals, and you’ll see the city celebrating with over 100 festivals through the year. Summer is packed with cultural festivals like Irish Fest and street fests nearly every weekend, but you’ll also be able to fill your calendar with a nationally-ranked film festival, beer festivals, celebrations of the arts like the Milwaukee Black Theater Festival, wintry Mitten Fest, and so many more throughout the year.

Neighborhoods & Communities

The Milwaukee area offers a variety of diverse neighborhoods and communities, from exciting downtown neighborhoods to charming, family-friendly suburbs. Recent efforts like Sherman Phoenix are transforming neighborhood spaces and people are drawn to the energy that’s been building in Milwaukee, while nearby cities like Racine, Kenosha, and Wauwatosa all offer unique options.

Take a Look Around

Picture yourself in Milwaukee

Fireworks over the lakefront
Fourth of July Lakefront Fireworks